Our goal: hack the phones of the most influential and creative people in advertising,
at the biggest ad event of the year.
After getting recognition in the Cannes Lions competition (2nd place, Digital) with my AD partner Claire Zimmerman, we were sent to Cannes to soak up the sun and best ads.
But, we noticed there weren’t any talks on the #MeToo Movement and #TimesUp and were shocked. How can the ad industry turn a blind eye to sexual harassment when the rest of the world is talking about it? And so, there was Unsolicited AirDrop.
Utilizing the iPhone feature, we AirDropped our website to those around us (mimicking an unwanted advance) as a call to donate to the Time's Up Legal Defense Fund.
And you know what? People actually accepted. Everywhere we went, we AirDropped it like it’s hot. We heard people talking about it. We showed creatives who were intrigued by it. And we even dropped it to a demo TV at Facebook Beach.
Instructions at the bottom of our site also showed people how to change their name and do Unsolicited AirDrop with us.
For just the 5 days we were there, we had 200+ unique visitors from 15 different countries--and even got some Peggy Olsons to send it back to us.