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Miami Heat

Miami Heat

Don't be a newb. Just download the app, man.

 

the lowdown

The Miami Heat asked us for a way to promote the Miami Heat app. They asked for an email to send their current season ticket holders. We said "that's nice, but what about a digital and in-arena campaign that uses the players' faces to shame rookie fans?"

They said "cool".

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work: sapientrazorfish