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Carnival Cruise Line

Carnival Cruise Line

 

One of my favorite Carnival projects was pitching for the new brand campaign. We brought in a bunch of social pieces, scripts, activations and OOH ideas. Here are a few that I wrote that also got Daz approval (co-author of Storyscaping and Chief Brand & Marketing Strategy Officer).

THE LOWDOWN

Not a lot of people know this, but Carnival has a Great Vacation Guarantee. They're so confident you're gonna have fun on your Carnival cruise, but--if for some strange reason you don't--you get 110% back and a flight back home for free.

The campaign called for a funbassador, daring the audience to have fun.

 
 
 
 

In case we couldn't get our fave funbassador, we wrote alt scripts with others in mind (that, confirmed, were at least received by "their people").

 
 
 

work: sapientrazorfish